Woods Cross

SATURDAY · MIDNIGHT TO MIDNIGHT · NOT LIVE

Mix · demo background

Production surface — everything below is what the live dashboard would show. This fold is for the presenter.

Talk track. Who is fueling, from their cars? Trucks carry the income without the luxury badge. Do not copy Store 8’s family-SUV cold-case set onto this site. Mix is aggregate and directional — never a person’s paycheck.

Claims. Vehicle-inferred, directional. Make + body type on sampled pump frames, scored with public owner-profile heuristics (car_demographics_scorer.py — Hedges, Statista, YouGov). Income is a weighted mix of published median HHIs for those (make, type) pairs. Never a person, never a face, never “this customer earns $108K.” Registration is not the driver. Brand aggregates hide model spread. Unclassified vehicles are omitted, not guessed. Numbers are illustrative, on real mechanism.

Build readiness. Mix is a prototype (demographics scorer). Production make/body-type classification, coverage reporting, and customer-approved privacy language remain.

341 of 387 resolved fuelers classified (make + body type) · 46 unclassified · no mix claim on those

Vehicle-inferred, directional

Luxury is 11%. $100K+ is 31%.

Trucks carry the income without the badge · merch this store unlike Store 8

Truck share

38%

indexes high

130 of 341 classified · typical c-store mix is lower

Family share

44%

typical

SUV + van body types · directional, not “has kids”

Luxury share

11%

indexes low

Brand luxury score · not the same axis as income

Owner-profile HHI

$84K

indexes high

Weighted published medians for this mix · not a person’s paycheck

Income-band lean

under $75K · 28% $75–100K · 41% $100K+ · 31%

Luxury is 11%. The $100K+ band is 31%. Trucks carry the income without the badge — published pickup-owner medians sit near $108K (Hedges / AmericanTrucks). We never assign that number to a person at a pump. Do not copy Store 8’s family-SUV cold-case set onto this site.

Body type

truck 130 SUV 116 sedan 61 van / other 34

Same 341 classified vehicles. Unclassified 46 stay out of this bar.

Mix by daypart

6–9

truck 48% · family SUV 22%

9–12

truck 36% · family SUV 31%

12–3

truck 28% · family SUV 41%

3–6

truck 32% · family SUV 38%

6–8

truck 22% · family SUV 51%

Morning commute is trucks. Evening is family SUVs. Signage and cold-case stocking follow the later window, not pump traffic at 7 AM.

Mix × the other pillars

Walk-in rate by segment

Family SUV

54%

Sedan

41%

Truck

29%

Luxury

22%

Card-match cannot see this. It has a payment identity, not a vehicle segment. Family SUVs convert; trucks fuel and leave.

Blocked-fill rate by segment

Family SUV

18%

Sedan

12%

Luxury

11%

Truck

Family SUVs also over-index on leaving the car at the pump. The PA script is for that segment, not for trucks.

Store vs store

Woods Cross this site

Truck share 38%

Family share 44%

Luxury share 11%

Owner-profile HHI $84K

Commuter-truck morning. Stock diesel additive and energy drinks for 6–9. Do not copy Store 8’s planogram.

Store 8 peer · same owner

Truck share 22%

Family share 51%

Luxury share 18%

Owner-profile HHI $91K

Family-SUV evening. Same chain, different mix — different cold-case set.

Makes

Ford

18%

Chevrolet

14%

Toyota

13%

GMC

Honda

Ram

Make is the VLM extra field on frames already sampled for pump state. Body type plus the backlog scorer produces the indices above. Brand aggregates hide model spread — directional only.